TS Group / DRTS · 2024–2025
Rebuilding a young media team
- Situation
- A young team of video editors and camera crew without solid technique, delivery standards or a shared file system.
- What I did
- Set up the shoot and edit process and an animation kit for the whole media team; retrained everyone from the basics, including delivery files; rebuilt the company’s media file system and reorganised the equipment; rewrote the workflow and the shoot and edit scripts for client acceptance videos after treatment.
- Result
- The whole team worked to one standard. While I led video, the main page’s monthly reach (sum of daily) grew from 786K to 12.4M (08/2024 → 05/2025), a shared marketing-team result that may include paid reach.
Case study →
ARR · ANTA & ANTA Kids · 05–12/2023
Growing two brand channels against KPIs
- Situation
- KPIs for follower growth and 6–7 videos a week for ANTA, 4–5 for ANTA Kids, to one content standard and a quarterly plan.
- What I did
- Researched customer insight and proposed the quarterly content plan: content lines to put on air and the social formats most likely to pull an audience. Trained VJs and creators in writing, on-camera presence, voice recording and acting. Alongside, shot and edited for ARR’s Balabala brand and the company team building.
- Result
- 248 TikToks from 20/5 to 12/2023 with 14.7M views to date, 4 over 1M including one at 4.2M; ANTA followers 54 → 2,389 in the first five weeks; a monthly report to management. Output averaged about 4 videos a week on each channel: below the 6–7 target for ANTA, close to the 4–5 target for ANTA Kids.
See the reports →
VinTaTa Animation Film Studio · 2017
Leading post-production on an animated film
- Situation
- A large volume of scenes moving between 3D, 2D animation, 2D art and storyboard teams.
- What I did
- Owned the input and output standards at every stage of post-production, worked with my team through the scene backlog, and supported the 3D, 2D animation, 2D artist and storyboard teams until the production was complete.
- Result
- Delivered the full post-production with a 3-person team, alongside a US director and DOP.
